Company
Sometrics and Appssavvy Partner to Pair Social Analytics with a Direct Sales Team to Match Brands and Apps within the Social Web
2008-07-17
SAN FRANCISCO (July 17, 2008) – Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.
Both companies will discuss the new partnership today at SWAT Summit in San Francisco.
By pairing appssavvy’s direct sales team with Sometrics’ social intelligence – which is a one-two combo of analytics and ad serving, both designed specifically for the social web – the two companies are making it easy for developers to share their audience demographic information to help brands more effectively find and reach their audiences within social networking communities.
Starting today, developers working with Sometrics can choose to share with appssavvy basic analytic information about who’s using their apps and how – including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue.
The process is entirely opt-in for Sometrics developers – each developer decides whether or not to share its demographic data with appssavvy. The data is in the aggregate and remains anonymous – Sometrics never gathers personally identifiable information.
“There’s a lot of potential within social media for brands to build valuable relationships with their audiences, and for developers to benefit from the targeted channels they’ve created for reaching consumers,” said Sometrics co-founder and CEO Ian Swanson. “We’ve got deep levels of audience information and an ad platform that helps us identify and make those connections. appssavvy has the relationships within the industry to make those matches happen. This is a great partnership for both brands and developers.”
“Social media’s marketing promise and community net worth is not being met today, which is why in today’s early stages the right building blocks need to be put into place to meet the expectations of, most importantly, consumers, and developers and advertisers,” said Chris Cunningham, founder and CEO of appssavvy. “Data is key to both developer and advertiser adoption, and the partnership between appssavvy and Sometrics furthers this goal, while enabling consumers to further enjoy the social media applications they’ve come to expect.”
2008-07-17
Agreement Helps Create a Social Presence for Brands While Increasing Revenue for Developers; Both Companies to Discuss Partnership at SWAT Summit
SAN FRANCISCO (July 17, 2008) – Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.
Both companies will discuss the new partnership today at SWAT Summit in San Francisco.
By pairing appssavvy’s direct sales team with Sometrics’ social intelligence – which is a one-two combo of analytics and ad serving, both designed specifically for the social web – the two companies are making it easy for developers to share their audience demographic information to help brands more effectively find and reach their audiences within social networking communities.
Starting today, developers working with Sometrics can choose to share with appssavvy basic analytic information about who’s using their apps and how – including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue.
The process is entirely opt-in for Sometrics developers – each developer decides whether or not to share its demographic data with appssavvy. The data is in the aggregate and remains anonymous – Sometrics never gathers personally identifiable information.
“There’s a lot of potential within social media for brands to build valuable relationships with their audiences, and for developers to benefit from the targeted channels they’ve created for reaching consumers,” said Sometrics co-founder and CEO Ian Swanson. “We’ve got deep levels of audience information and an ad platform that helps us identify and make those connections. appssavvy has the relationships within the industry to make those matches happen. This is a great partnership for both brands and developers.”
“Social media’s marketing promise and community net worth is not being met today, which is why in today’s early stages the right building blocks need to be put into place to meet the expectations of, most importantly, consumers, and developers and advertisers,” said Chris Cunningham, founder and CEO of appssavvy. “Data is key to both developer and advertiser adoption, and the partnership between appssavvy and Sometrics furthers this goal, while enabling consumers to further enjoy the social media applications they’ve come to expect.”
©2010 Sometrics, Inc.
