Company
Press
Sometrics and Appssavvy Partner to Pair Social Analytics with a Direct Sales Team to Match Brands and Apps within the Social Web
2008-07-17
SAN FRANCISCO (July 17, 2008) – Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.
Both companies will discuss the new partnership today at SWAT Summit in San Francisco.
By pairing appssavvy’s direct sales team with Sometrics’ social intelligence – which is a one-two combo of analytics and ad serving, both designed specifically for the social web – the two companies are making it easy for developers to share their audience demographic information to help brands more effectively find and reach their audiences within social networking communities.
Starting today, developers working with Sometrics can choose to share with appssavvy basic analytic information about who’s using their apps and how – including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue.
The process is entirely opt-in for Sometrics developers – each developer decides whether or not to share its demographic data with appssavvy. The data is in the aggregate and remains anonymous – Sometrics never gathers personally identifiable information.
“There’s a lot of potential within social media for brands to build valuable relationships with their audiences, and for developers to benefit from the targeted channels they’ve created for reaching consumers,” said Sometrics co-founder and CEO Ian Swanson. “We’ve got deep levels of audience information and an ad platform that helps us identify and make those connections. appssavvy has the relationships within the industry to make those matches happen. This is a great partnership for both brands and developers.”
“Social media’s marketing promise and community net worth is not being met today, which is why in today’s early stages the right building blocks need to be put into place to meet the expectations of, most importantly, consumers, and developers and advertisers,” said Chris Cunningham, founder and CEO of appssavvy. “Data is key to both developer and advertiser adoption, and the partnership between appssavvy and Sometrics furthers this goal, while enabling consumers to further enjoy the social media applications they’ve come to expect.”
About appssavvy
appssavvy is a direct sales team for the social media space. The company based in New York City connects hundreds of social media applications with leading brands and agencies. appssavvy provides advertisers with contextually-relevant targeted media opportunities reaching an audience of more than 50 million unique online consumers enjoying social media applications. Developers generate significant revenues through appssavvy’s integrated sponsorship capabilities for brands and agencies. For more information, visit www.appssavvy.com.
About Sometrics
Sometrics is pioneering social intelligence –combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,200 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.
Media Contact for Sometrics
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken@edgecommunicationsinc.com
Media Contact for appssavvy
Steve Stratz
Illuminate Public Relations for appssavvy
206.300.9134
steve@illuminatepr.com
2008-07-17
Agreement Helps Create a Social Presence for Brands While Increasing Revenue for Developers; Both Companies to Discuss Partnership at SWAT Summit
SAN FRANCISCO (July 17, 2008) – Sometrics (http://www.sometrics.com) and appssavvy (http://www.appssavvy.com) today announced a partnership that will increase revenue for developers while helping advertisers build their brands and pinpoint their audiences within the social web.
Both companies will discuss the new partnership today at SWAT Summit in San Francisco.
By pairing appssavvy’s direct sales team with Sometrics’ social intelligence – which is a one-two combo of analytics and ad serving, both designed specifically for the social web – the two companies are making it easy for developers to share their audience demographic information to help brands more effectively find and reach their audiences within social networking communities.
Starting today, developers working with Sometrics can choose to share with appssavvy basic analytic information about who’s using their apps and how – including audience demographics, traffic, interests and actions within the social web. appssavvy proactively seeks out advertisers who want to reach those audiences, significantly increasing a developer’s advertising revenue.
The process is entirely opt-in for Sometrics developers – each developer decides whether or not to share its demographic data with appssavvy. The data is in the aggregate and remains anonymous – Sometrics never gathers personally identifiable information.
“There’s a lot of potential within social media for brands to build valuable relationships with their audiences, and for developers to benefit from the targeted channels they’ve created for reaching consumers,” said Sometrics co-founder and CEO Ian Swanson. “We’ve got deep levels of audience information and an ad platform that helps us identify and make those connections. appssavvy has the relationships within the industry to make those matches happen. This is a great partnership for both brands and developers.”
“Social media’s marketing promise and community net worth is not being met today, which is why in today’s early stages the right building blocks need to be put into place to meet the expectations of, most importantly, consumers, and developers and advertisers,” said Chris Cunningham, founder and CEO of appssavvy. “Data is key to both developer and advertiser adoption, and the partnership between appssavvy and Sometrics furthers this goal, while enabling consumers to further enjoy the social media applications they’ve come to expect.”
About appssavvy
appssavvy is a direct sales team for the social media space. The company based in New York City connects hundreds of social media applications with leading brands and agencies. appssavvy provides advertisers with contextually-relevant targeted media opportunities reaching an audience of more than 50 million unique online consumers enjoying social media applications. Developers generate significant revenues through appssavvy’s integrated sponsorship capabilities for brands and agencies. For more information, visit www.appssavvy.com.
About Sometrics
Sometrics is pioneering social intelligence –combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,200 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.
Media Contact for Sometrics
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken@edgecommunicationsinc.com
Media Contact for appssavvy
Steve Stratz
Illuminate Public Relations for appssavvy
206.300.9134
steve@illuminatepr.com
©2008 Sometrics, Inc.
