Company

Sometrics Will Give zembly Developers the Most Relevant Audience Analysis Available, and Tools to Use That Data to Build Thriving Communities

    LOS ANGELES (July 30, 2008) – Developers using zembly (http://zembly.com) to create and publish social applications will now automatically receive Sometrics (http://www.sometrics.com) social analytics data to help them understand their audiences and boost traffic and revenue, both parties announced today.
    All apps built with zembly will have analytics enabled by Sometrics’ groundbreaking social analytics solution, which was created expressly to track and analyze traffic, demographics, interests and actions within the social web. Sometrics goes beyond typical analytics to track social actions after ads are served, helping developers know exactly who’s engaging and optimize their ad networks accordingly to increase revenue.
    zembly is the world's first development environment for Facebook, OpenSocial, Meebo and other social platforms. At zembly.com, the act of creating applications is itself social—working together with friends and thousands of other people, users reuse pieces within zembly and on the web to create social applications. Once an application is ready to be deployed, zembly hosts and scales it to any number of users. zembly is a service of Sun Microsystems.

    Sometrics is a cross-platform, one-stop-shop, aggregating data from any social networking or community-based site, big or small. zembly developers will start seeing the Sometrics analytics data in the coming weeks.
    “zembly truly embraces the ‘social’ in social networking, with its collaborative approach that makes it easy for anyone to build applications,” said Ian Swanson, Sometrics co-founder and CEO. “It’s a great place for developers, and we’re thrilled to be part of the community by sharing with developers our social intelligence – relevant analytics and the tools they need to put that data to good use.”
    “Reliable, in-depth analytics data is the critical piece developers need to help them build a thriving community and increase engagement with their applications,” said Todd Fast, zembly CTO. “Sometrics is all about enabling the developer to get a unique perspective on the usage and spread of their applications. We love what Sometrics is doing – the company’s approach is extremely developer-friendly and fits perfectly with our mission of providing a collaborative place for developers to put their creativity to work.”
    Developers will also have the option to couple the analytics tool with Sometrics’ social ad platform, which serves ads and hyper-targets them by demographics, geography and social interests (music, sports, etc.).


About zembly
zembly is the world's first development environment for Facebook, OpenSocial, Meebo, and other social platforms, and pushes the envelope of application development techniques with social programming. The act of creating applications at zembly.com is itself social—working together with friends and thousands of other people, users reuse pieces within zembly and on the web to create social applications. Once an application is ready to be deployed, zembly hosts and scales it to any number of users. zembly is a service of Sun Microsystems, and is in private beta at http://zembly.com.

About Sometrics
Sometrics is pioneering social intelligence –combining deep, relevant social analytics with precision-targeted ad serving/social branding capabilities to help developers and brands monetize the social web. Founded by developers, Sometrics is the first to tailor its analytics and ad serving solutions to focus on social networking platforms and applications. It provides the most relevant and effective audience analysis available, helping developers and brands better understand who’s doing what within the major social networking communities and ultra-targeted niche sites. While still in beta, Sometrics has more than 1,200 developers using its analytics tools across multiple social networks; some beta testers have reported 200 percent growth in traffic. Sometrics is the first recipient of capital from The Mail Room Fund, an investment consortium that combines big Hollywood (the William Morris Talent Agency) with Silicon Valley (Accel and Venrock). Its first funding round also included AT&T and Greycroft Partners. Sometrics is based in Los Angeles.

Media Contact for Sometrics
Ken Greenberg
Edge Communications, Inc.
818/990-5001
ken@edgecommunicationsinc.com