Company
2010-03-09
Sometrics
Co-Founder and CEO Ian Swanson to Unveil the Company’s First
Direct-to-Consumer
Product at the Montgomery Technology Conference Today
LOS ANGELES (March 9, 2010) – In a move that helps publishers of online games and virtual worlds expand their reach while giving gamers a place to swap tips and strategy with each other, Sometrics (www.Sometrics.com) today launched GameCoins.com – the company’s first direct-to-consumer play.
Co-founder and CEO Ian Swanson will be unveiling GameCoins.com at the Montgomery Technology Conference, today at 5:45 p.m. in Santa Monica, Calif.
GameCoins.com serves as a community site for gamers, where members can meet new gaming friends and participate in forums and blogs to discuss the latest tips, trends and news about favorite games and virtual worlds, like War Rock, Sorority Life, IMVU and many more.
The community also serves as an online marketplace for virtual goods and currency. Gamers can transact using the Sometrics Offer Solution, completing advertiser offers to earn their favorite MMO, virtual world, and social games virtual currency and goods.
Publishers, in turn, are able to expand their reach to more gamers through the increased exposure this online community offers among people predisposed to be gaming enthusiasts.
“This is the first time we’re going to consumers directly with our virtual currency products,” said Swanson. “Until now, our solutions for earning that game’s virtual currency have lived within the individual games themselves. But with Game Coins we can broaden the reach for all the publishers and games that partner with us. It serves as a hub for consumers, to enable them to share their enthusiasm for a game with others and, while there, discover new games for themselves.”
“Sometrics has been a great partner over the past year and we are excited to be part of Game Coins,” said Bjorn Book-Larsson, COO/CTO of GamersFirst. “Game Coins helps market our massively multiplayer online games – like our first person shooter game, War Rock – to new gamers, while still providing added value to existing players. It’s an innovative way to enhance the entire gaming experience for the player and increase interaction across the board.”
Sometrics launched the industry’s first platform to manage virtual currency through offers, to help publishers manage all virtual currency monetization from multiple offer providers. Using Sometrics’ Offer Solution and Payment Manager, developers and publishers of online games and virtual worlds are able to see what’s going on across all offers and networks, see which audience demographics are responding to which offers, and direct traffic accordingly to optimize conversions and increase revenue.
On average, Sometrics partners have seen a 15 percent lift through optimizing third-party virtual currency offer providers and ad networks. Sometrics’ own offer solutions have a global reach with more than 4,000 ads across the network, and have achieved eCPMs as high as $700-$900. In the past 12 months, Sometrics has dispensed more than 1 trillion virtual currency credits to game users. Sometrics is now connected to more than 100 million game user accounts in 228 different countries.
To learn more about GameCoins.com, contact Jennifer Bartlett or Mickey Maher at demo@sometrics.com.
