
Sometrics Adds Digital Elements IP Intelligence Technology
Sometrics, a maker of analytics and ad-serving solutions for the social Web, is adding Digital Element's IP Intelligence technology to help its clients...
Interview with Ian Swanson, Sometrics
As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social...
4 startups you can't ignore
Recognizing that many analytics tools focus on being a one-size-fits-all solution for virtually every application across the web, Sometrics decided to...
Social Advertising Metrics
Many companies continue to stress that “engagement” is the most valuable component of campaigns on social networks. If that’s the case, how do we...
Making Money From Social Ties
Social networks might be popular, but the industry is struggling to find a way to turn all those users into a big payday. This conundrum is the focus of...
Making Money from Social Ties
Advertisers are building complex applications to try to engage users on social networks. Social networks might be popular, but the industry is struggling...
Sometrics Releases Social Media Advertising Management Platform
Sometrics today launched “Social Ad Manager,” which was designed to help social networks manage their advertising inventories. The product aggregates...
Sometrics Rolls Ad Optimization Software
Los Angeles-based Sometrics said Monday that the firm has officially launched a new product, Social Ad Manager, which the firm says is designed to help...
